Monday, 16 December 2013





Film Cover

Argo: The use of shredded paper was to hide or conceal information or identity which is fitting as this poster is for a movie about an undercover mission, implying that pieces needed to be put together in order to catch the target.
The covering of the eyes adds to the mystery and the concealing of identity.
The general feel of the poster is similar to that of a wanted poster, the use of black and white adds to this feel.
The Croods: The use of vibrant, saturated colours appeals to the target market of children as it jumps out and catches their attention. The use of distant images and depth gives hints towards a journey or adventure, this is further enhanced by the use of aerial perspective. The title itself is in a rock like font conveying that this movie is set in the stone ages. As well as the vibrant colours they further reach out to the target market of children through the inclusion of animals, displayed on both sides of the poster are colourful creatures, some looking menacing which implies there is an element of danger throughout this movie.

American Hustle: The use of colour were chosen to represent the 'classy' and 'rich' theme of casinos based in the 1960's. The title including the word 'Hustle' immediately implies that his film revolves mainly around crime. The typography used is also very large and bold, being the colour gold and also having the word hustle infers that a large sum of money is a vocal point in this film.

Apocalypto: This movie was based on the mass murder caused by religious sacrifice in south america. The use of the 'C' in title causing an eclipse hints towards the very reason for why all the sacrifice occurred.
The use of dark colours and the foggy weather was used to convey the element of death, The overall message being with darkness from the eclipse comes death.  

Argo Movie Poster

Sunday, 1 December 2013

Gerrit Rietveld

Gerrit Rietveld was a furniture designer and architect, born in Utrecht in 1988. He became a member of the 'de stijl" movement and that very same year became an architect. His most famous art work consists of the 'Red and Blue chair' and the 'Rietveld Shroder house'.

I personally find his work vert aesthetically pleasing, the words smooth and calculated come to mind when looking at his work. He worked very systematically and his use of ergonomics and mathematics helped him to create these magnificent pieces of furniture and architecture.

Heres are the two pieces of work that were listed earlier. 


Kara Walker

Kara Walker was born in 1969 in Stockton, California, she attended the Atlanta College of Art and pursued a career as an artist that she had wanted since the age of 3 .

Her distinctive artwork creates controversy all around the world as it largely based of slavery during the 17th century, her work has no limits when it comes to the cruelty of slavery as she depicts the graphic nature and events that occured. The use of black silhouettes on white backgrounds also added to emotion and meaning behind the pieces.

I personally find Walkers work very effective and interesting, she really manages to capture the inequality in america during the 17th century and although her work can be very graphic and disturbing she gets her point across to the audience.

We attended a trip to one of Walkers exhibitions which was a great experience, however photography was not allowed so I cannot show photos of her work from the trip.

So here are some other pieces of her work